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What the Dunk? That was the initial reaction from college basketball fans in response to seeing the bold paneled, low profile, hi-top hoops sneaker during the mid 80's. The Nike Dunk Hi took over college hoops in 1985, and 15 years later, the Nike Dunk would take over fashion, streetwear, and style as we know it.
Across the way in Japan, the United States fan base could only drool when viewing the co.jp colors. This Nike Dunk craze gave birth to designers, artists, companies and brands alike. The Nike Dunk in the early 2000's had design help from Undefeated, Alphanumeric, Jeff Staple, Zoo York, and Haze (plus many more). In addition, icons like Pharrell Williams, Danny Supa and Reese Forbes showcased the Nike Dunk, thus transitioning the former hoops shoe to a staple for the fashion-conscious, as well as skateboarders. Understanding the multi-purposes of the Nike Dunk Hi and Nike Dunk Low, Nike created the SB line of sneakers, launched--naturally--by Nike Dunk.
Nike Dunk SB: the padded tongue, the zoom air insole, the beautiful cushion of the shoe. From Tiffany Blue to Curry Browns, Gino Iannucci to N.E.R.D., the Heineken Star to New York Pigeons. The Nike Dunk Hi, Nike Dunk Low, to the creation of the Nike Dunk Mid, Nike Dunk Trainer and Nike Dunk One Piece, it is safe to say there's one Nike Dunk that has been on every sneaker fiend's "Holy Grail" list. Once started, the craze of collecting the Dunk may have one saying "What the Dunk?"
