Every track Pharrell Williams touches seems to turn to platinum, but now he’s lending his hand to a different kind of "Ice." This fall, the groundbreaking producer/artist of Neptunes and N.E.R.D. fame is proud to present the Ice Cream footwear collection dropping September 2004. The collection is part of a long-term licensing partnership between Pharrell and Reebok.

This exclusive casual, fashion footwear collection by Rbk will be available in limited distribution at high-end boutiques worldwide. Ice Cream’s uniqueness and creativity are set forth from the outset, with each pair encased in packaging that resembles an actual ice cream carton. The first shoe in the line is a skate-influenced silhouette with a low-profile design that features sparkling images of diamonds and dollar bills. Additional images to be featured in the footwear collection include radios and dice and pagers and money rolls.

All elements of the design are being brought to the world by one of today’s hottest global designers, Nigo in collaboration with Reebok’s Rbk group. Nigo is best known for his "A Bathing Ape" apparel line.